StartupEd had an exclusive interview with Priya Vijan, founder of Melt it Down . Read her stimulating story below.

Tell me a little bit about your company.

Melt it down is a home-based bakery that customizes confectionery and baked savories. Honestly speaking I started Melt it Down from home in 2012 because I was aimless. I had never thought of pursuing a career in f&b.

I had a lot of fun trying new things. Every time I baked something I used to get my friends to taste it. At that time, Facebook was the only medium to network on digital media. Whatever I baked, I posted it and that is how things started rolling. I just stuck to it longer than I thought I would. Now it has been 6 years and I am really proud of the entire journey so far. It is my first baby of course!

Entrepreneurship is all about problem-solving. For E.g. – A young guy couldn’t find a taxi, he founded UBER which transformed the way people commute. What is the problem set you are working with?

We believed in giving a quality product which was made exactly the way I envisioned in extremely hygienic conditions.
Being a home bakery, we work on very orders a day to cater to our customers.

What are your plans for growth?

My idea was always to work behind the scenes from a kitchen than getting into the over the counter sales. I will stick to it and grow horizontally, venturing into catering with other food and beverages too.
My knowledge of f&b has certainly grown. I have also been helping some startups with the menus and all.It is always exciting to do something new whilst learning.

Tell me about your funding and how much money have you raised till now.

I started this with only Rs.2000 in my pocket. Gradually I learned the art of multiplying money and I always reinvested the money back into the business. I have baked over 2000 cakes single-handedly so far and over 1000kg of other confectionery.

I am considering seeking seed fund to help put some new products in the market

What is the biggest mistake you have made in your journey and if you could go back in time, what would you do differently?

To be honest, I haven’t regretted a thing, but took it all as a learning. Yes, I am not perfect. Even till today, I make mistakes but I learn from them and get better. Nevertheless, I sometimes wish, I could go back in time and study Hotel Management instead of Commerce. It would enable me to perceive the whole f&b industry differently.

This is a hypothetical situation- imagine that you can invite anyone for dinner and they would surely accept your invitation. Who would you invite and why?

I would invite Chef Vikas Khanna because I love the way he gets Indian flavors out in his dishes and I have a very Indian pallet.

What is that one advice you would like to give to all the entrepreneurs out there?

Always enjoy the journey. Goals will keep changing anyway!