The Project Unnayan which is helping women to become self-independent by Maitreyi College
“People are the most important thing. Business model and product will follow if you have the right people”. And Enactus Maitreyi has proved it from its inception. Now it is a well-established platform of social transformation that aims to achieve holistic development of all weaker sections of the society and helps them attain sustainable livelihood through various development programs and social entrepreneurial projects.
Founded in 2014 by Sanchila Arora, the society consisted of forty members who worked together for the boost of weaker section and especially women. Its first entrepreneurial project was Project Unnayan. Unnayan which means Upliftment worked toward the improvement of the living conditions of women who were living in an economically and socially backward section of society by training them in making and selling of dishwashing product called “Clean Ninja”.
There are many areas in Delhi where economic trends are extremely weak which don’t have any economic opportunities for all which also leads to low income, poor living conditions and health of families, low levels of sustainability due to unemployment and increased crime rate. There had also been several instances, as confessed by women to the members of Enactus Maitreyi, in which their husbands have spent all their income in consumption of alcohol and even became violent when tried to be stopped, further leading to the deliberate wastage of all their money on unnecessary wants instead of being used to meet basic requirements of their families.
The members of Enactus Maitreyi, therefore, got together with the targeted set of women in a safe and hygienic working environment regularly and trained them in the basic techniques of producing the liquid dishwasher, Clean Ninja. They did so by teaching them the methods of measuring and mixing all the ingredients correctly with the help of different apparatus and neatly packaging the products simultaneously once they were created. Once they were familiar with this art of producing the dishwashing liquid, they were guided to the process of marketing and selling the products as well. Apart from the production, the women employed under Enactus Maitreyi were also taught about the necessity of wearing gloves and masks during the whole process and the uniqueness of these products which lies in their quality and uniformity along with the environment-friendly aspect adjoined with it. In short, the team members have done everything they can to help them gain proficiency in all the essential skills and knowledge required for becoming strong, self-sufficient and economically independent women in the society.
Due to the consistently positive response gained for their results of Clean Ninja, the women of the community gain complete self-reliance over their work, the Enactus Society of Maitreyi College had decided to come up with the production of many more variants of the same product with a new set of the workforce. The Enactus Society of Maitreyi College had also won the KPMG Grant Competition 2015, where they have been awarded a grant of Rs. 50,000 for this project.
Enactus MAitreyi has established that whether it is their first project or any ongoing project, the only motto of all these projects is to achieve the goal to make that kind of society where everyone will be respected, economically independent, and there will be a workforce which is physically and mentally healthy.