Having had the opportunity to work with a few startups on their Online marketing and Sales, I can tell you that you are always in a budget crunch.

So as a founder or an early employee, it becomes essential to save every penny possible. And spending on tools is considered a luxury.

But in most cases, you would agree that using a tool could save so much time and effort. So I thought it would be useful to share free alternatives to paid tools that I personally use.

Heap Analytics is an alternative for Google analytics in terms of collecting visitor data. Except that Heap has a beautiful user interface and lets you do so much more.

Be it building conversion funnels or pulling out data in the form of graphs, Heap lets you do all this in under a minute.

Grammatical errors and spelling mistakes can be a turn off in business communication. Grammarly is an awesome plugin/tool which helps you curb that.

It automatically checks anything you write in an Internet browser and lets you correct spelling errors, sentence formation, and other grammatical errors.

Makes your emails, articles, social media updates error-free.

The Hemingway App encourages crisp writing by identifying hard-to-read sentences, passive voice, and redundant words.

It can be extremely useful for making your blog posts more readable.

Whenever you plan on writing an SEO optimized blog article, it is essential to target the main keyword across the post.

But using the same keyword makes your post appear unnatural. This is where you can use the LSI Keyword generator. The generator generates keywords that are semantically linked to your main keyword which you can use to maintain a good keyword density.

Google has also confirmed that by using more LSI keywords, your page will typically rank better.

The headline is unquestionably the most important piece of a copy. Thus making this a must-use tool for copywriters and social media marketers.

The Headline analyzer will determine the Emotional Marketing Value (EVM)score. Higher the EVM score, the better. If you have a low EVM score, it is advisable to rewrite your headline.

In addition, it also helps you find out the emotion your headline most impacts:

Streak is an email view tracking tool that you can add to your Gmail.

It sends you a notification every time your mail is viewed, and it also keeps a count of the number of times the receiver has viewed the email.

Based on the number of views and activity, you know when to follow up.

Rapportive is mainly a social media tool that lets you view the LinkedIn profile of your leads directly in your Gmail inbox. You can use this information to understand more about the person and add him to your network.

Tip- Most ids follow the firstname@company.com or firstname.lastname@company.com